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CI

Doosan’s CI provides guidelines for each element of the Doosan Visual System including the logo. Through the CI, Doosan's image as a company that enriches the lives of people all around the world is made apparent.

CI

CI 가이드
CI Guide

The logo represents the image of a good company that Doosan seeks to project – a warm, confident, powerful and sustainable enterprise.

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  • Three Blocks

    Three Blocks
    CI Three Blocks

    The three blocks represent the 'people' to which Doosan will devote itself, namely meaning employees, customers, and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit.

  • Three Colors

    CI Color Guide
    CI Color Guide

    Blue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people, and the gradation from blue to green symbolizes Doosan’s vast potential for growth.

  • Clear Space

    Clear Space
    CI Clearspace Guide

    The logo should be surrounded by a clearspace. A minimum distance equal to the height of the “D” must be allowed above, below, and to the sides of the logo. Maintaining this minimum clearspace will ensure that the logo is never crowded or linked too closely to other graphic elements.

  • Logotype

    Logotype
    CI Logotype Guide

    Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype. However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.

Click the following links to see more related topics.

Global Performance

Global Performance

DSIV develops advanced products and provides an excellent after-sales service as part of its strategy for ensuring ‘Doosan Forklift’ is recognized as the world’s leading forklift brand.

Shared Growth

Shared Growth

DIV is promoting shared growth under the banner of “establishing a 'virtuous cycle partnership' to share growth with suppliers” to strengthen its global competitiveness.

Our Belief

Our Belief

The Doosan Way - the exclusive belief and philosophy for creating a globally proud Doosan.

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