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CI

Doosan’s CI provides guidelines for each element of the Doosan Visual System including the logo. Through the CI, Doosan's image as a company that enriches the lives of people all around the world is made apparent.

CI

doosan logo
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Color

doosan logo

'The color representing the Doosan Group'

“Endeavour Blue”
“Working hard on new things”

Endeavour Blue is the color of initiative and positivity.
It is the color of determination for a new world with positive thinking and a thirst for challenges.
Endeavour Blue is a warm, hopeful color for a bright future.
It is the color of vitality that foresees the future and prepares for it with a positive attitude.

Rules on background color application

For the logo on the background in the main color or black & white, 100~80% white and 20~0% exclusive colors are used.

Clear Space

Securing a margin around the logo prevents the logo from looking cluttered or chaotic by being overly adjacent to elements such as headlines, main text, and images. Always use minimal margins to maintain the logo’s original form and maximize visibility and visual impact.

Wordmark_ Clear Spacce A

When applying Wordmark, it is necessary to secure sufficient space according to the space regulations. Based on Doosan’s “D” height, there must be a minimum space of “D” height on all sides.

Wordmark_ Clear Space B

Margin B can be applied if it is difficult to assure readability due to space constraints in outdoor media, such as outdoor advertising and stadium fences, where readability is important.

Click the following links to see more related topics.

Global Performance

Global Performance

DSIV develops advanced products and provides an excellent after-sales service as part of its strategy for ensuring ‘Doosan Forklift’ is recognized as the world’s leading forklift brand.

Shared Growth

Shared Growth

DOOSAN BOBCAT KOREA is promoting shared growth under the banner of “establishing a 'virtuous cycle partnership' to share growth with suppliers” to strengthen its global competitiveness.

Our Belief

Our Belief

The Doosan Way - the exclusive belief and philosophy for creating a globally proud Doosan.

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